This post is for the dreamers, the Food Network Star want a bee’s, and the people bored at their desks at work. Before you go quit your cushy desk job, sign up for a overpriced culinary school, or think you will be on Food Network in the next five years, think again. like anything else in life I implore you to do your research, ask the oldest chef who is working in your favorite restaurant, and really find out what it is all about. It is intense, it is painful, and it is really messy, but most of all it can be a lot of fun.
What you need to remember about the cooking industry is that it is part of the service industry, what I mean by that is that it was a industry created from servants waiting on people with money. There can be money made in the industry, don’t get me wrong, but it will take every ounce of you to make that happen. You can’t half-ass it, you can’t focus on the negative aspects, and you can’t expect anything. So before you make that decision make sure that you have the passion, the dedication, and the resources to be able to be successful.
My recommendation to any aspiring chef is to go to college, get a degree in something else and make money first. Then when you are good at that start focusing on becoming a chef, start practicing at home and start understanding how a recipe truly comes together. Get a second job, in a good restaurant part time in the kitchen and start learning how a kitchen line really works. Then when you have made your nest egg and understand the basics go find yourself a chef to run your kitchen and get your restaurant going.
Understand that even the most knowledgeable restauranteurs fail at this endeavor, and that actually 86% of most restaurants close their doors in the first year. Only through experience can you truly learn what you do not know, and in the restaurant industry their will always be something you do not know. Hire people who do know, and I am not talking about a experienced server or bartender, because what they know is how to rob you and how to find the way to do the least amount of work. Hire professionals with experience and credentials that can actually help you see all the corners and crevices that only someone with experience would know.
Most people supervised a cafeteria when they went to college or served a few years back in the day and think they know it all, they don’t know shit and neither do you. That is the attitude you need to have to be successful, just don’t let your employees know that ;).
Unless you are opening a one man band type of operation the next thing you need to be is a leader. Make sure you are truly honest with yourself on this one because you WILL be tested every day and if you are not then you will fail. Understand that the word professional doesn’t really apply to majority of the people who will be working for you. These will be kids, old people, people who have no other options, immigrants, or ex convicts. What that means is that you better know how to talk to each of these types of people and you better get ready to deal with some stupid crazy stuff. Hiring with background checks and work references my alleviate some of these situations, but if you are just opening then you probably wont have the money or time to look into this. My recommendation is to not get stingy with this part, because it is really necessary when hiring in this industry. Add a little extra to the loan or the necessary investor amount of capital to really try to get the best you can with what you are working with.
It isn’t all about the food and drinks either, you need to be a pretty handy person when it comes to maintaining your place. While in college take a basic electrical and carpentering class, maybe even a computer and networks class for fun. If you want to make a pretty good gross profit on your facility then you can not call someone in unless you really have to, professionals are expensive and every dollar saved helps.
It isn’t all negative though, like I said it can be a lot of fun, but if that”s why you are doing it then you have to plan to open your own place because working for a corporation will suck all the fun out of it. Some people just want to have a place to go and drink, some want to just meet and have fun with the servers, but if you are like me it is because you want to do all kinds of different foodie things and have your mad scientist moments. Working for a corporation you for the most part can’t do any of that unless you are in the key position and even then there is always someone lurking around the corner with a reason for why you can’t. So make sure you have your dream nicely laid out in a business plan and get ready for a never boring roller coaster ride that wont shut down until you do. It definitely beats the boredom of sitting in front of a desk, staring at a computer screen in a air conditioned room, right? π
Really like the brutal honesty of this blog Alex. Appreciated the details of the business aspect. Many aspiring cooks & or Chefs make the same mistake of basing their decision to getting in this field to what they see on T.V. And what is on T.V. is not remotely close to what we do in the kitchen on a daily basis. If you are weak minded, if you are not a LEADER in all aspects you have no place in the kitchen! Understand in a kitchen there are many types of characters trying to reach the same plateau you are trying to reach. If you can’t take a chef screaming at the top of your lungs cursing you out and five minutes later telling you great job then this is not for you. WE ARE A SPECIAL BREED OF INDIVIDUALS! Cut throat, shady, stepping on feet and or back stabbing goes on. So if you are not ready to carry a knife in one hand and a bag of salt in the other stay home and cook for friends and family.
IZZY…